and the reasons for its supremacy are myriad. it is big. it is smart. its endorsement roster is a portfolio of human blue-chip stocks. it caters to traditionalists with old-school blazers, jordans, and dunks—some of the coolest and most coveted sneakers ever made—while testing the bound...
IRVING, FOR ALLhis success, is still a relatively short point guard, and relatively short point guards traditionally haven't taken precedence at Nike. Irving's shoes have the lowest price point among their signature stars, at around $110, a pricetag that suggests volume matters more than prest...
As the game got going, one player inbounded the ball, and before heading downcourt he pressed the buttons on his sneakers to tighten them. Another HyperAdapter was flying around, scoring from everywhere—slashing layups, pull-up jumpers, dunks off fast breaks. As the game wore on he grew...