Ja Morant signed a multi-year endorsement deal with Nike on May 27th, 2019, sharing the news with the world via Twitter ahead of that year’s NBA Draft Night. Over the course of his professional career, Morant has worn over a dozen different basketball shoes–including the Air Jordan 1, ...
and an endorsement deal with Michael Jordan in 1984 put the brand on the path to becoming an enduring pop culture phenomenon. Today, the Nike brand continues to evolve its DNA of sport innovation while building on its apparel and lifestyle offerings. With sustainability at the forefront, Nike ...
Why isn't Michael Jordan depicted in theAirmovie? You might be curious why a movie about Michael Jordan's monumental 1984 shoe deal with Nike doesn't actually show the basketball superstar, at least not his face. In researching theAirtrue story, we learned that director Ben Affleck, who al...
1984: Nike signs an endorsement deal with Michael Jordan, launching the “Air Jordan” brand. 1987: Nike releases an ad for the new shoe brand “Air Max,” using the “Revolution” song from The Beatles. It was the first advert to use The Beatles’ music. ...
Who Owns Jordan: Nike Or Michael Jordan? Contrary to what most people think, Michael Jordan is not the owner of Jordan Brand. Nike owns the brand, but Michael gets a percentage of the brand’s revenue. In 1984, the basketball player signed his deal with Nike. ...
In November 2018, New Balance signed a long-term endorsement deal with two-timeNBAchampionKawhi Leonard. The NBA superstar was previously under a contract with Air Jordan, a subsidiary of Nike. The brand is also endorsed by Mets’ Francisco Lindor. ...
Like Jordan, Woods’ deal with Nike carved a path for larger and more intricate athletic endorsements in which athletes have a lot more skin in the game, a person with experience in brokering sports deals with brands told Campaign US. Athletes with endorsement deals have...
FormerAlabama footballstandout Bryce Young is signing an endorsement deal with Jordan Brand, Nike announced Thursday. The 21-year-old is widely projected to be the No. 1 overall pick inThursday night's NFL Draft. In March, the Carolina Panthers acquired the top overall pick in a trade with...
As he was getting ready to enter the NBA, Jordan signed a five-year, $2.5 million deal with Nike and began a partnership that transformed both over the past three decades. The “Air Jordan” brand is one of the most iconic in the world and helped to grow the six-time NBA champion an...
In 1984 Nike closed a deal with basketball player Michael Jordan. Jordan follows a demand generation business model, where its iconicbrandworks as a propeller for the sale of its footwear and apparel, which in 2023 generated $6.59 billion in revenue for Nike or 12.8% of its total revenue. N...