Within the last year or so, Nike has diversified its message a bit. There’s less emphasis on Tiger, but they’re still focused on the athlete (and I’ve come around to understanding that and believing that it’s an integral part of the Nike way), but they’re finding better ways to...
If I go to a golf store to buy something, my 54-year old beer gut says Titleist. My gut doesn’t say Nike. It is familiarity that brings trust, I know Titleist has 913 drivers, hybrids , AP1/AP2s irons, Vokey wedges, Scotty Cameron putters. Pro-V1 golf balls. Titleist says to ...