As McDonald's was mainly a "white-dominated" agency at the time, it seemed that even though they were attempted to make good with these ad campaigns, they only really achieved appearing "racially naive" and also heavily ...
When asked what they’d preserve for a time capsule commemorating Nike’s 50th, several athletes mention the iconic late ’80s, early ’90s advertising campaigns starring Michael Jordan, and more specifically, the 1989 Spike Lee-directed ad starring Lee as Mars Blackmon, with its indelible refrain...
As McDonald's was mainly a "white-dominated" agency at the time, it seemed that even though they were attempted to make good with these ad campaigns, they only really achieved appearing "racially naive" and also heavily relied on fraught stereotypes rather than actual information. 实际上,国际...
As one of the largest and most recognizable sports brands on the planet, it comes to no surprise that Nike invests significant sums into its promotional campaigns each year. In the 2024 financial year alone, Nike's advertising and promotion costs exceeded four billion U.S. dollars. That same...
Credit: Ad Age composite Nike is an athletic shoe and apparel marketer. It is truly a marketer, not a shoemaker; Nike outsources manufacturing for virtually all products to other companies. You must be an All Access subscriber to access this content....
Logo history: The evolution of the Nike logo Over the years, the Nike logo has undergone several changes, reflecting the company’s growth and its role as a touchstone brand of sports culture. The evolution of the Nike logo is a testament to the brand’s ability to adapt and evolve with...
What You Can Learn & Emulate From the Nike Branding Strategy Learning #1: Create a Compelling Tagline Created in 1988, Nike’s timeless slogan — “Just Do It.”— won second place in Ad Age’s ranking of thetop ad slogans of the 20th century. Nearly forty years later, the iconic phras...
, Shanghai, Beijing. Together, we walked the high streets and shopping malls of those cities to see how consumers are experiencing our brand at retail. I met with key wholesale partners in each geography, all of which I already know and have developed deep relationships with over the years....
Nike also runs another program called the Nike Training Club, or NTC. It’s a web-based app that was created to help users plan and track their workouts. The Nike Training Club fitness app caters to a community of like-minded fitness fanatics all over the world. Nike Affiliate Program Con...
Featuring a split screen, the 90-second ad, titled You Can’t Stop Us, seamlessly combines over 70 sports clips. The clips are spliced side-by-side to create the impression of a single shot – the ad ends with the words: ‘You can’t stop sport,’ ...