“Together with GfK, we have the opportunity to influence the future of global retail and consumer measurement – one that is fast, nimble and connected.” LarsNordmark, interim chief executive officer and chief financial officer at GfK, said: “Joining forces withNielsenIQis now the logical ne...
Advent International-backed global information services company NielsenIQ and KKR-backed German provider of market research and consumer information GfK have agreed to merge. Advent will be the...