Watch the Born to Play commercial featured at Super Bowl LVIII. “It has always been a dream of mine to bring the NFL to Africa, and over the past couple of years, The Uprise and NFL have made that dream a reality,” said Osi Umenyiora, NFL Legend and lead ambassador for NFL A...
For Super Bowl LIX this year, the league’s star-packed two-minute commercial uses a comedic tone to spotlight on girls flag football, as part of the NFL’s effort to grow the sport around the world. The spot is a riff on classic high school comedies, with NFL v...
The NFL’s promotion of flag football has included a campaign to make it a varsity high school sport for girls in all 50 states, an effort that was highlighted in aSuper Bowl commercialthis year.
When the NFL targets a new region, new commercial opportunities are created with the league open to associating itself with brands from outside its home market, which are keen to become regional partners. Across the 2024-25 NFL season, the league is estimated to have generated roughly $10.43 ...
It’s the latest phase of San Francisco’s plan to cultivate new fans, many of whom aren’t familiar with American football—at least not yet. The 49ers have built up their global marketing and sponsorship infrastructure since being granted commercial and marketing rights in Mexico as part of...
“We are also excited for Subway’s partnership in flag football and our Play 60 initiatives. We look forward to working closely with them to help grow the sport of football and make the NFL season better than ever for our fans.” The new partnership is scheduled to kick off on Sept. ...
“Football has been a blessing to me,” Philadelphia Eagles running back Saquon Barkley said. “I’ve been able to play in London. I did a Super Bowl commercial in Africa and I played in Brazil this year.” Barkley spoke to reporters ahead of Super Bowl LIX. ...
Each timeout in NCAA football is 90 seconds long while NFL timeouts can vary in length. If television coverage goes to a commercial break, then the timeout lasts two minutes. But if coverage stays on the field, the timeout lasts only 30 seconds. NCAA allows the team that called the time...
newly created position of vice president, head of flag football. Kwok, an entrepreneurial leader, flag football player and graduate of Harvard Business School, will be responsible for driving growth, including domestic and international participation, fan engagement, and commercial and ...
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