“Attention.” And since the track’s July 2022 release, the quintet — Minji, Hanni, Danielle, Haerin and Hyein — has indeed dominated K-pop discourse. Its debut broke K-pop conventions: no teasers, no concept photos, no information revealed about the members’ identities. Three weeks aft...
What is shown in the series of concept photos, styling, music video direction, choreography, and internally-produced content along with the employment of NewJeans’s debut-era staff who had exclusively worked with NewJeans without prior experience with other idols make it difficult to deny th...
The SM Entertainment quartet gained attention upon their 2020 debut for incorporating avatars of themselves (æ-aespa) and an AI-inspired lore in their music. As their discography has grown, their concept and sound evolved to encompass new styles that reflect a bulletproof self-esteem. With "Sp...
And NewJeans is just getting started. Hyein is “looking forward to visiting new places and meeting new people this year.” More music is on the way, too. “It was actually yesterday that they finished recording for the new album that is scheduled to be released this summer,” Min toldBi...
Its debut broke K-pop conventions: no teasers, no concept photos, no information revealed about the members’ identities. Three weeks after ADOR — the independent HYBE label founded by veteran creative director Min Hee Jin — shared that it would debut its first band, NewJeans arrived with ...