Sanrio, the Japanese company that gave the world Hello Kitty, isbringing its newest character to...Mills, Michelle
“Sanrio is delighted to partner with such an innovator in the toy space and introduce Hello Kitty to the highly collectible world of MGA’s Miniverse,” said Craig Takiguchi, Chief Operating Officer at Sanrio....
Japanese companies are famously fond of usingadorable mascot charactersin their marketing. The strategy isn’t employed just for fun products like snack foods, either, as you’ll find illustrated mascots endorsing such serious, grown-up things as daily newspapers and banking services. Wit...
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