As the official apparel and footwear sponsor for Sunday’s TCS New York City Marathon, the event helped to rally fans and presumably reel in some new ones. Supporters are known to line the 26.2 mile course six-people deep in certain sections and this year the race will be broadcast via ES...
Sunday's TCS New York City Marathon will draw more than 50,000 runners and wheelers, along with more than a million spectators to the streets of the Big Apple. An international event, the participants, their friends and families come from 125 countries, generating an economic windfall for the...
As the sponsor of the largest marathon in the world (the TCS New York City Marathon), New Balance set out to convert a 44,000 sq.ft. space at the Jacob Javits Center into a retail experience that featured footwear, apparel, and accessories targeted toward runners and their supporters. Alon...
National Marathon Lands New Sponsor, Updates Course
New York is a vibrant center for commerce and business and one of the three “world cities” (along with London and Toyko) that control world finance. Manufacturing—primarily of small but highly diverse types—accounts for a large but declining amount of employment. Clothing and other apparel,...
Another inspiration was the avoidance of fanfare and applause; what could have become a noisy marathon, with entries and exits of 17 players, became seamless and unified. Though the diverse performers’ biographies were those of opera coach, competition firebrand, and Music Education student, the ...
Valencia Marathon DirectorPaco Boraostated“we are especially excited about this partnership with one of the top firms in the world as it also allows us to join together with two marathons, London and New York with whom we have a special relationship. It is no coincidence that we share the...
THIS EVENT WAS HOSTED AT THE PALEY CENTER OF MEDIA IN NEW YORK CITY. A SPORTS BUSINESS YEAR IN REVIEW: AN INVITATION-ONLY, INDUSTRY-ONLY TOWN HALL MEETING TO DISCUSS THE GOOD, THE BAD & THE IMPACT THIS YEAR WILL HAVE ON THE BUSINESS OF SPORTS THIS YEAR & BEYOND ...
The company is affiliated with the New York City Marathon, offering a TCS NYC Marathon (Tata Consultancy Services) collection of shoes and apparel, and it partners with theNew York Road Runnersto sponsor races. As a shoe manufacturer, most of New Balance's sales resulted from in-...
NYRR’s youth programs are supported by Tata Consultancy Services (TCS), the Premier Partner of NYRR and NYRR youth and community programs and the title sponsor of the TCS New York City Marathon; New Balance, the Official Athletic Footwear & Apparel Partner of NYRR; the New Balance Fou...