New Tide campaign goes beyond stains.The article reports on the advertising campaign developed by advertising agency Saatchi & Saatchi for the Tide laundry detergent of Procter & Gamble. The distinction of the development process for the campaign over other Tide advertisements is described. Remarks ...
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Tide, America's #1 trusted laundry detergent brand, is excited to introduce Tide evo at SXSW 2024, marking a leap forward in laundry innovation driven by consumer insights. In an era where convenience and superiority are not just desired but expected, Ti
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consumer goods maker Procter & Gamble will again look to hike prices on its household basics such as Tide detergent if President Donald Trump imposes new tariffs that increase the cost of imports, an executive said Wednesday. "Whatever the administration decides to do, we wi...
A new Tide campaign that hopes to further educate parents on the importance of keeping their popular line of laundry packs away from kids.
THE TOTAL PACKAGE…Deskey designed some of the most iconic logos of midcentury America, including, clockwise from top left, Tide laundry detergent (1947); Gleem (1956) and Crest (1955) toothpastes; Cheer laundry detergent (1952); JIF peanut butter (1956) and Joy dishwashing liquid (1950)....
Laundry detergent brand Tide has teamed up with the National Football League (NFL) to encourage fans to wash garments in cold water to slash emissions. The #TurnToCold campaign will kick off by educating and motivating more than 80 million households of NFL fans – more than half of US hous...