The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine...
Though it may not yet have affected the value of 30 seconds of Super Bowl advertising, PR insider Scott argues that understanding the growing irrelevance of marketing's "old rules" is vital to thriving in the new media jungle. Already apparent in newspapers and magazines (with sharp downturns ...
A completely revised and updated edition of the "BusinessWeek" bestseller on effective, modern marketing and PR best practices "The New Rules of Marketing and PR "shows you how to leverage the potent... (展开全部) 我来说两句 短评 ··· ( 全部2 条 ) 热门 0 有用 Monk 2013-04-03 ...
《The New Rules of Marketing & PR》作者:Wiley,出版社:2011年8月 第3版,ISBN:233.70。Thisisthebookeveryambitious,forward-thinking,progr
in the age of Twitter, see… The New Rules of Marketing and PR." The New York Times “...the basics of new-millennial marketing...” “This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition.” ...
The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet ...
网络释义 1. 新行销圣经 《新行销圣经(The New Rules of Marketing and PR)》。台北:商周出版。eas.shu.edu.tw|基于3个网页 2. 营销和公关新规则 戴维·斯科特(David Meerman Scott),务实营销公司讲师,著有畅销书《营销和公关新规则》(The New Rules of Marketing a…www.techcn.com.cn|基于2个网页©...
If you read his groundbreaking 2007 book, The New Rules of Marketing and PR (pictured at right), you’re on notice. You need to read it again. No, not the original–David has updated his book with a second edition that contains 40% new content, including loads of case studies and ...
I’m also flabbergasted that The New Rules of Marketing and PR is used in hundreds of universities around the world, in marketing and public relations classes and in entrepreneurial studies and MBA programs. Considering that I never took a business course, never took a marketing course, ...
当当网图书频道在线销售正版《The New Rules Of Marketing & Pr: How To Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, And Viral Marketing To Reach Buyers9781118026984》,作者:David Meerman Scott 著,出版社:Wiley。最新《The New