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Better than Ever, Agora Health Books. With John Byington. The White Paper Marketing Handbook. Racom. The Copywriter's Handbook: Second Edition. Henry Holt. Bly on Direct Marketing. Merit Direct Press. Secrets of a Freelance Writer, Third Edition, Holt. ...
Bob is the author of more than 70 books includingThe Complete Idiot’s Guide to Direct Marketing(Alpha),The Copywriter’s Handbook(Henry Holt),Business-to-Business Direct Marketing(NTC), andThe White Paper Marketing Handbook(Thomson). He has written hundreds of articles appearing inSubscription Ma...