Highly innovative products fail in the marketplace at significant rates. In this paper, we offer a behavioral framework to explain this failure. We begin with the behavior change inherent in most innovations. We then add reference dependence and loss aversion, arguing that the typical consumer is...
解析 A。break into 意为“闯入,进入”;break through 意为“突破”;break over 意为“淹没”;break off 意为“折断,中断”。这里表示公司试图用创新产品进入新市场,选 A。break into 在高考中较为常见,常与不同的名词搭配使用。break through 和 break off 也有一定出现频率,要根据语境准确判断。
The Curse of Innovation: A Theory of Why Innovative New Products Fail in the Marketplace.Highly innovative products fail in the marketplace at significant... - 《Working Papers Harvard Business School Division of Research》 被引量: 0发表: 2005年 Passive innovation resistance: The curse of innova...
Many products that function well and seem to meet consumer needs have fallen by the wayside. Sometimes, virtually identical products exist in the market at the same time with one emerging as profitable while the other fails. Mc. Neal Laboratories’ Tylenol has become successful as an aspirin ...
hitting the market are aligning not just with consumers' current needs but what is on the horizon. Discover the insights and trends that brand owners are leaning on to formulate refreshing, functional beverages as well as how to ensure these new products will be a success in the marketplace....
However, it is of obvious interest for organizations to understand what drives a firm's overall performance in the exercise of developing very innovative products. In this empirical study, the authors take a component-wise approach to investigate the effects of market orientation in new-to-the-...
Chapter 2: Value Networks and the Impetus to Innovate Any organization founded to reflect several components of its various products suffers from the inability to adapt, develop or even accept new products in the market. Organizations that develop skills required for one particular product eventua...
Identify a new market. 2. If you've alreadygot a great idea for an innovative product, think aboutwho itis that will want to use and purchase your productor service. Be as specific as possible.2.3. What will you need for your company tobe successful at the end of this month? The end...
New Products Available on the Commercial Market 来自 国家科技图书文献中心 喜欢 0 阅读量: 4 摘要: In addition to the product grid below, The NEWS spotlights the industry's latest commercial heating products in the following photo feature. The manufacturers provided a brief description of features...
Sun Xiankang, the director of research and development of the group, said, "the new products developed in the enterprise in recent years have large sales in the market, but the biggest sales are not themselves, because when they earn the first profit, they are usually imitated by the follow...