Practical Application, Not Just Theory: Say goodbye to confusion and hello to clarity! This course is laser-focused on providing you with the practical skills needed to conquer Google Analytics 4. No more drowning in vague concepts – you’ll dive straight into creating impactful reports. ...
Google Analytics 4 (referred to as “GA4” from here) has become the new default property when creating a new website property in Google Analytics. For now the new version will not be a 100% replacement of Universal Analytics (referred to as “UA” from here) yet, as it’s still in ...
Google Analytics 4 (GA4) – Total vs Active, New, Returning users GA4 User– A GA4 user can be a user ID, client ID, app Instance ID, user who turned on Ads Personalization and/or modelled user. GA4 Total Users– It represents the overall number of unique User IDs, Device IDs, users...
Formerly called “App + Web properties” in beta, Google Analytics 4—announced in October 2020—builds upon the foundation of cross-device unified measurement introduced in July 2019.GA4 is a new Google product that allows for Web and App data to be collected separately, or in one continuous...
The upcoming platform change from Google Analytics UA (universal analytics) to Google Analytics 4 is rolling out next summer. That might seem like too much change in too short of a time, but it’s for the best. As great as Universal Analytics is at collecting and organizing user data, GA4...
Millions of businesses, large and small, rely on Google Analytics to understand customer preferences and create better experiences for them. With more commerce moving online and businesses under increased pressure to make every marketing dollar count, ..
“The end-of-life announcement for their widely used Universal Analytics product doesn’t give much additional grace to 360 customers – in fact a mere 3 months of additional data collection. “In summary, if you are not using the new Google Analytics 4 version by July 2023 (or October 202...
In this live session, our Senior Analytics Manager and author of our GA4 guide, Gary, will be sharing why all existing Google Analytics account holders should be setting up a GA4 property today. Gary Stubbenhagen Senior Analytics ManagerWhat...
The single purpose of the ASC is to ensure that dealers are ready for the arrival of GA4 this July. The reason such efforts are needed is that this new version of Google Analytics effectively replaces its outdated predecessor, meaning retailers will need to be prepared to adopt new standards...
💡 How Google Analytics 4 identifies users If a shopper heads to your site on their iPhone, realizes that the user interface (UI) design makes it difficult to add items to their cart, and switches to their MacBook, does GA4 record this as one user or two? To understand the answer,...