She collaborates with brands as an ambassador, merchandising looks, creating dynamic content for online channels and in-store experiences, hosting events, and trend forecasting. Her ever growing site is a content hub full of personal style and outfit remixes.MORE Email ***@gmail.com Facebook ...
These reports are the latest sign that Shein is resuming its attempt to come public. Founded in 2012, Shein has expanded its presence to over 150 countries and replaced ZARA and H&M in the U.S. market as the benchmark of the new-generation fast-fashion brands, with products sourced entirel...
“A&F’s price points are higher than other fast-fashion brands,” said Du Bin, Chairman of Hanbo Commercial, a commercial real estate management company’s Shanghai division, in an interview with Jiemian News. “As Zara and H&M continue to scale back in China, A&F’s timing for expansion ...
In 2025, we expect to see more brands add multimedia elements to their branding (a website trend that we predict as well)! Forbes broadly defined sonic branding as the strategic use of sound as a part of a brand identity. This is enabling brands to go beyond visual elements and evoke ...
Some young Chinese consumers are shifting their spending habits from traditional luxury brands to premium, fast-fashion, niche, and sports brands. They are increasingly prioritizing experiences over material possessions, leading to arise in experiential luxury purchases. Examples of experiential luxury inclu...
By pairing existing skill sets with strategic marketing initiatives and logistical support, Cambodian fashion brands hold the potential to make significant strides both at home and in the international arena. The key to success lies in harnessing this reservoir of talent, channelling...
The fashion industry’s environmental sustainability challenges are daunting. The industry contributes about 10% of global greenhouse gas emissions, according to a European government study. In addition, the fast-fashion practice of manufacturing clothing cheaply and quickly has spurred brands to use inex...
As reported, the new space will open in the fourth quarter of 2023 and have an “elevated, clean look and feel,” according to Lena-Sophie Roeper, Zalando’s director for designer and luxury. The company has plans to add new brands to the space, although it has not specified ...
For starters, having a background in high fashion is a definite plus. If you've admired Tom Ford and Calvin Klein for years and you can rattle off the names of prominent fashion brands like Ralph Lauren, Dior, Yves Saint Laurent, and Haute Couture without breaking a sweat, you're ...
Founded in 2012, Shein has expanded its presence to over 150 countries and replaced ZARA and H&M in the U.S. market as the benchmark of the new-generation fast-fashion brands, with products sourced entirely from the Chinese supply chain. Shein was reported to consider IPO recent years, even...