The article discusses the marketing strategy for Dunkin' Donuts, which has been named a 2006 Marketing 50 winner by "Advertising Age" magazine. The company has run TV ads, placed the brand on TV shows such as "Queer Eye for th...
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BOSTON (CBS) -- There's something a little different about the newest Dunkin' Donuts in Boston. The store at Tremont and West streets is dropping the "Donuts" and will just be called "Dunkin'." While that may be jarring to longtime fans of the Canton-based chain, it's part of arebr...
Dunkin' Donuts said it won't make a decision on whether it will change its name until late next year, when it expects to start redesigning stores. News of the test was first reported by Nation's Restaurant News. "We have been referring to ourselves simply as Dunkin' in our advertising ...
Dunkin's Spider Specialty Donut got a new look this year, going from a former orange-frosted donut to purple, still topped with a Glazed Chocolate Munchkins Donut Hole Treat and chocolate drizzle for spider legs and white drizzle as the eyes. A new spider donut at Dunkin' for Halloween. ...
Most Significant Repositioning Effort in Company's History Focuses on American Values of Hard Work and Fun With Acquisition Complete, Aggressive National Expansion Planned CANTON, MASS. (April 10, 2006) - Dunkin' Donuts today unveiled a new, ...
Bring the scent of your favorite coffee shop home with these limited-edition doughnut-scented body-care products from Dunkin' and Native.
A new Dunkin' Donuts mobile app not only lets you pay with your phone, but also send gifts to friends and family
Dunkin’ fans can sink their fangs into goodies such as the Dunk-o-Lantern Donut, Spider Donut, and Peanut Butter Cup Macchiato. If you go into a Dunkin’, you’ll notice the bakery case is all dressed up for Halloween. Donut shells have been transformed into pumpkin-shaped donuts, and ...
“Dunkin’ Donuts has been testing signage in a few locations across the country that refers to the brand simply as ‘Dunkin’,’ a spokesperson for the company said in a statement toUs Weekly. “We do not plan to make any decisions regarding the branding until later this year.” ...