1985年夏天,可口可乐公司犯了一个大错:它将可口可乐的传统配方进行了调整,推出了新可口可乐(NewCoke)。不过消费者并不买账,新可口可乐上市仅79天就被下架。 现在,Coca-Cola 携手 Netflix 的《怪奇物语》重新推出 New Coke,决定复活当年的配方,让更多人尝一尝1985年的味道。这波怀旧风,你期待吗? 可口可乐与美...
Coca‑Cola’s disastrous introduction of "New Coke" in 1985 delivered a painful lesson: Don't mess with a classic.
Coca-Cola Unveils New Coke Theme Area at Atlanta Headquarters.(Knight Ridder/Tribune Business News)Unger, Henry
Coca-Cola will bring New Coke back to market for a brief time, all part of a partnership withNetflix, which has featured Coke in its cult-favorite series “Stranger Things.” The third season of the series, set in 1985, will weave New Coke into select episodes, and so the streaming-vi...
[3] Food&Wine, "We Compared New Coke to Coca-Cola — Here Are Our Thoughts" [4] 比尔·泰勒(Bill Taylor),《可口可乐、亚马逊都在鼓励失败 你也要学会正确地犯错》 [5] 朱利安·伯金肖(Julian Birkinshaw)、玛蒂娜·哈斯(Martine Haas),《向失败要回报》 ...
[3] Food&Wine, "We Compared New Coke to Coca-Cola — Here Are Our Thoughts" [4] 比尔·泰勒(Bill Taylor),《可口可乐、亚马逊都在鼓励失败 你也要学会正确地犯错》 [5] 朱利安·伯金肖(Julian Birkinshaw)、玛蒂娜·哈斯(Martine Haas),《向失败要回报》 ...
这些Netflix 与其他品牌的联名合作已经是相当常规的做法。在 2017 年第二季上线前,Netflix 就与潮流鞋店 Bait、英国服饰零售商 Topshop、在线音乐服务 Spotify、打车服务 Lyft 等推出营销项目。 题图来自:YouTube@Coca-Cola
On April 23, 1985, The Coca-Cola Company took arguably the biggest risk in consumer goods history. Check out this story and more news from The Coca-Cola Company.
Coca-Cola is hoping one of its biggest marketing failures will turn into a huge success more than three decades later. The soft drink company announced Tuesday it’s bringing back New Coke for a limited time ahead of the season 3 premiere of Netflix series “Stranger Things,” which will ...
本次Coca-Cola 携手 Netflix 的《Stranger Things》重新推出 New Coke,决定复活当年的配方,让更多人尝一尝1985年的味道,应该有不少朋友对此相当期待了吧。