Barbie products, but not just for children anymore Last, but certainly not least, let’s talk about the most timeless and classic aspect of the Barbie phenomenon: merchandise. Countless products, created in collaboration with a large variety of brands. What’s interesting to note is that, unl...
The anticipation for the upcoming Barbie The Movie®, set to hit theaters on July 21, 2023, is reaching its peak. As fans eagerly await this enchanting cinematic adventure, the toy industry is abuzz with a spectacular lineup of merchandise that will complement the film. From iconic ...
The Barbie movie has taken in over $1.4 billion at the box office and is expected to boostMattel’srevenues this year by at least $125 million, thanks to movie proceeds and sales of toys and related merchandise. MONITOR’s research this year discovered that today’s teens are responding to...
By using Shopify Collective to quickly merchandise new products and participate in the global phenomenon surrounding the Barbie movie, Mattel Creations opened up new possibilities for acquiring new customers and boosting average order value (AOV). The team witnessed an impressive 57% of sales of the...
“Winnie-the-Pooh,” a property that has generated over $80 billion in sales over the last four decades and is estimated to currently generate $3-$6 billion per year for The Walt Disney Company. The total lifetime revenues exceed those of “Barbie,”“Harry Pot...
(Deadpool,Suicide Squad,Doctor Strange,Wonder Woman,Black Panther,Joker,Shang-Chi, Eternals) or new films connected to major IP (The LEGO Movie,Barbie). In 2023, reboots, remakes and revivals accounted for a sturdy 3.4% share ofallscripted TV shows released in the US. This was a...
There is also a an old time filling station (not in use) and a barn where you can buy home made jellies (try the marmalade), other snacks and other merchandise at Carter Tree Hill Farm. Look at that gas price! With its ample space, colorful plants and flowers and barns and animals ...
or a convertible before the first of many Jeep models debuted in 1986. Over 100 other models have hit the market since, and the impact of these battery-powered marvels is alive today with events like Extreme Barbie Jeep Racing, and the twice-annual Rednecks with Paychecks Downhill event putti...
While Barbie was being marketed to young girls, in 1964 Hasbro gave boys a savage war hero named G.I. Joe. The company attempted to keep the word “doll” out of the G.I. Joe lexicon, marketing the toy as an “action figure” instead. While G.I. Joe would eventually undergo changes...
While Barbie was being marketed to young girls, in 1964 Hasbro gave boys a savage war hero named G.I. Joe. The company attempted to keep the word “doll” out of the G.I. Joe lexicon, marketing the toy as an “action figure” instead. While G.I. Joe would eventually undergo changes...