The anticipation for the upcoming Barbie The Movie®, set to hit theaters on July 21, 2023, is reaching its peak. As fans eagerly await this enchanting cinematic adventure, the toy industry is abuzz with a spectacular lineup of merchandise that will complement the film. From iconic characters...
The Barbie movie has taken in over $1.4 billion at the box office and is expected to boostMattel’srevenues this year by at least $125 million, thanks to movie proceeds and sales of toys and related merchandise. MONITOR’s research this year discovered that today’s teens are responding to...
They've also overseen the emergence of Rolling Loud as what they proudly call a "lifestyle brand," with expansions into merchandise, including collabs with Modelo and the WWE. The latter marked the first time the wrestling league ever worked with a music festival, and the partnership expande...
a holiday movie, and five new specials. Four seasons with 104 episodes have been ordered for the animated series. The new projects will be based on the classic character created by English author A. A. Milne in the 1920s.
Barbie was the queen of dolls in the 1960s, dominating sales. A marketing agent in New York, Stanley Weston, wanted to give boys the same joy of having a doll and developed the G.I. Joe action figure; Hasbro invested and started to sell it in 1964. More than 16 million G.I. Joe...
Barbie was the queen of dolls in the 1960s, dominating sales. A marketing agent in New York, Stanley Weston, wanted to give boys the same joy of having a doll and developed the G.I. Joe action figure; Hasbro invested and started to sell it in 1964. More than 16 million G.I. Joe...
While Barbie was being marketed to young girls, in 1964 Hasbro gave boys a savage war hero named G.I. Joe. The company attempted to keep the word "doll" out of the G.I. Joe lexicon, marketing the toy as an "action figure" instead. While G.I. Joe would eventually undergo changes ...
or a convertible before the first of many Jeep models debuted in 1986. Over 100 other models have hit the market since, and the impact of these battery-powered marvels is alive today with events like Extreme Barbie Jeep Racing, and the twice-annual Rednecks with Paychecks Downhill event putti...
Barbie products, but not just for children anymore Last, but certainly not least, let’s talk about the most timeless and classic aspect of the Barbie phenomenon: merchandise. Countless products, created in collaboration with a large variety of brands. What’s interesting to note is that, unl...
Living Tour. This tour offers exclusive Barbie merchandise. While other Barbie truck tours have happened in the past, the truck was newly redesigned for the Dreamhouse Living Tour, which comes "on the heels of the 60th Anniversary of Barbie moving into her very first Dreamhouse" according to ...