The article discusses the launch of German supermarket chain Netto's online store. Information on Netto's products sold online which only include non-foods, the web store's cost, and marketing strategy is presented. Also included is an evaluation of the online store by an online-expert, who ...
SoftwareLanguageofKeywords:GermanThe article announces that the German retail store chain Netto Marken-Discount uses the software Econda for the analysis of the marketing of the company's online store.BirgittLoderhoseEBSCO_bspLebensmittel Zeitung