In an effort to attract more users to its streaming platform, Netflix has announced a price drop of up to 60% in its subscription plans in India. Netflix subscription now starts at Rs. 149($2) per month and can go up to Rs. 649($8.5) per month. The Mobil
Disney Hotstar has 41% market in India. Prime 9% and Netflix 7%. Reply P PRoArtsy 7k4 14 Dec 2021 Still way too pricy for what other OTTs are offering. They could bring some attractive yearly subscription plans to really make a difference... Also, I do not understand why I am pa...
Within the U.S., Netflix remains the second most preferred subscription video-on-demand (SVOD) service, holding 21% of the SVOD market share. Furthermore, as the global cord-cutting trend accelerates, Netflix is well-positioned to capture even more subscribers, reflecting the growing shift fro...
Courtesy of Netflix Streaming giant Netflix revealed its long-awaited mobile-only subscription plan for India on Wednesday. The plan, which will be available imminently, will cost INR199 ($2.88) per month and will be available on one mobile or tablet screen, per user, in standard definition....
Netflix waslaunchedin India in January 2016 with three plans for India starting at Rs.500, Rs.650, and Rs.800 respectively. We have been seeing the companybundling its servicesin partnershipwith variousoperators too. Now, Netflix has started testing a new weekly subscription in India and the...
From 2016 to 2022, Netflix followed every bit of action to penetrate the Indian customer subscription base but could not reach the desired milestone. What should Netflix do to tap the opportunities of a perspective market like India? What business framework must Netflix follow to differentiate ...
Streaming powerhouse Netflix India reported 66 per cent growth in gross revenue for the fiscal year that ended on 31 March 2021. Recently, they slashed the subscription prices in India by 18-60 per cent as the company aims to reach more people. ...
Another major player in the OTT segment in India isDisney+ Hotstar, havingthree annual subscription tiers- Mobile, Super, and Premium, priced at INR499 ($7/€6), INR899 ($12/€10), and INR1,499 ($20/€17), respectively. None of these restrict streaming to standard definition, but yo...
Netflix has three or four plans operational in India- one is the basic plan at Rs 499 per month, a standard subscription at Rs 649 and a premium one at Rs 799 per month. Apart from this, there is the mobile only plan for Rs 199 per month. ...
It is still unclear whether these long-term plans will be available for all of the subscription offerings including Mobile, Basic, Standard, and Premium. While the company is testing these new plans for new and returning users across India but were not able to get the discounted prices. Do ...