However, a new survey suggests that many current Netflix subscribers don’t even know a cheaper pricing option exists. Analysts from Evercore in a December 6 note (obtained by IndieWire) conducted their quarterly survey of Netflix subscribers and found that, as of November, only 59 percent ...
The analyst noted that though Netflix has a larger content base, but Disney scores better on quality of content on rating sites like IMBD. He notes that Disney’s lower pricing allows flexible bundling with other sites. He thinks Disney will pass Netflix in subscribers by 2023. Bazinet says...
It was not because Amazon observed rules against pricing below average variable cost. It did, however, make investments in marketing and platform building—communicating a relentless pro-shopper policy like this: As if to prove his singular obsession with customer experience, Bezos placed an expensive...