Nestea Rolls Its Snowman.Reports that Nestea Cool iced tea builds up its Cool Snowman character with a Web site upgrade and mobile tour in autumn 2004. Key features of the product's web site; Key components of the sales promotion campaign; Implications on sales promotion and marketing....
Reports on new marketing plans by Coca-Cola Nestle Refreshments for its Nestea Iced Tea brand. Narrowing of advertising and promotional target to 18-29 year olds; `Cool Out Caravan' sampling promo; Sponsorship of the Assoc...
NESTEA,anewcalorie-freetea.FormerlynamedDietNESTEACOOL,theteahasbeen reformulatedandrebrandedassimplyDietNESTEAinresponsetothetremendousgrowthof thedietsegmentaswellastheincreasedawarenessofthehealthbenefitsoftea.Diet MediaRelationsDepartment P.O.Box1734,Atlanta,Georgia30301 Telephone(***)***-***1...
which has been promoting its Nestea Iced Tea by inviting people to take the plunge and fall into a pool of water will go for a change and introduce an interactive game. In the TV spot created by Lowe Roche, a tennis ball launcher fires snowballs at a man attempting to cool off. In ...
Reports that the snowman character of Nestea iced tea is being extended to cans and packaging. Comments from Ron Tamir, associate brand manager of Nestea; Flavor extensions of the brand; Advertisement featuring the snowman; Category share of Nestea.Howard...