the ? NeedScope system revealing the innermost drivers in your market Therefore a need to get beyond the expressed and the rational…. Standard research Tangible, easy to express, rational or rationalized reason
Needscope介绍 introducing... the NeedScope© system revealing the innermost drivers in your market Therefore a need to get beyond the expressed and the rational…. Tangible, easy to express, Expressed Standard rational or brand identity research rationalized NeedscopeTM reasons Emotional drivers, ...
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NeedScope研究模型基于先进的心理学理论基础，可以洞察消费者对品牌的情感需求，并据此进行市场细分，从而基于情感确立品牌定位，针对各层消费需求的市场竞争情况，发现隐藏的市场机会，从而打造用户喜爱的品牌。情感需求是人类的本能，是真正促使消费者选择品牌的重要原因，甚至有时候消费者自己都没有意识到。人类天然存在两种...
NeedScope Modeller to; Understand dynamics of total cold drinks market Identify unmet needs Combined with NeedScope Developer To evaluate different territories available to the brand And develop the best offer to take to the market 8 Innovation How Do We Line-extend an Iconic Brand? The Insights ...
NeedScope帮助营销人员建立起强大的情感平台,而这一平台将处于品牌核心。然而,统合品牌的每一个接触点、使它们都与这一平台的特质相吻合,却是品牌常常“失手”的地方。与仅仅确保视觉标识和品牌叙事的统一连贯相比,这是一项更为艰巨的任务,因为情感所使用的是具有象征含义的语言(symbolism)。