然后又加了一句:When backed up by buying power, wants become demands. 菲利普·科特勒的把三者的细微差别说得很清楚了: need 是指全人类自身的基本需求(比如:需要食物); want 是指不同社会环境下的人们的需求(比如:想要吃汉堡); demand 是指具体到个人,由个人能力(比如:购买能力)支持的需求。 从对象范围来...
Usually, demand is a monetary term that transfers requests from buyer to seller; this process is a core of each business that marketing playing a big role in it. I am not familiar with Gatorade and Nike; I never used them, however, I used iPod and got satisfied with my wants with it...
抓住need就抓住了竞争力。Wants是指客户表达出的消费意愿。通俗来讲也就是客户的消费诉求。Demand在广义...
Marketing里的needs,wants和demands的具体区别如下： 1、意思的区别： needs需要，必须(need的第三人称单数)；（表示应该或不得不做）有必要。 wants缺少(want的第三人称单数)；应该；打算；渴望。 demands需要；要求(demand的第三人称单数)；想要知道；查问。 2、需求层面上的区别： needs主要指的是物质...
1.need做动词意思是＜1需要；要＞＜2必须；有必要＞＜3（作助动词，用于否定、疑问句中）必需、做名词＜1需要；必要＞（构成的短语：be in need of需要/a friend in need患难之交2.want做动词＜1想要；需要＞＜2缺少；欠缺＞做名词＜1不足；缺乏＞＜2需要＞3demand做动词＜1要求；需要＞做...
(客观需要) need sb. /sth. 需要… need to do sth. 需要做某事 demand [dɪˈmɑːnd] n. / v. 需求,需要,要求 (需求,强烈的、坚决的要求) demand sth. 要求… demand to do sth. 要求做某事 supply and demand 供给和需求 market demand 市场需求 He wants to talk to you. 他想和你...
The Concept of Needs, Wants and Demand in Marketing thing the are the needs‚wants and demands. in normal life needs‚wants and demands are often used interchangeable but in marketing concept‚they are defined in diverse sense • Needs:the basic requirments that individual wishes to satisfy...
need是一般大众的基本需求，这是从用户需求角度，不容忽视 want是特定用户的共同需求，而且是急需解决的...
Want就是用户的谎言，无休无止的谎言。他们甚至不知道自己在撒谎，但是反复坚持用各种具体的Want去包装他们的Need，并且推到你面前来，希望你实现它。Need就是用户的真实内心，它需要用语言、文字、行动勉强进行描述，但是又和这些载体说形容的不一致。粗暴地类比一下：Want是Pop Music，经常说：Baby，I ...
他说: An American needs food but wants a hamburger. 然后又加了一句: When backed up by buying power,wants become demands. Kotler的意思是,need指的是一种人类的基本需求,want指的是一种经过文化与历史调整过的需求,demand则是一种有购买力在支持的需求。 他三言两语,就把许多营销学书里把你头都转昏...