This paper aims at knowing the awareness level of students regarding the same and also spread awareness in the attempt. The protection against exploitation and unscrupulous activities of the manufacturers and traders provided by law is equal for each one of us. Then why...
Experience management, like omnichannel, breaks through silos and engages every part of your business. That means you need your digital experience platform to be able to integrate with all the software you’re already using, such as CRM systems, social platforms, website and app backend software...
A MODIFIED MEASURE OF NEED FOR COGNITION This study evaluated a 30-day, direct-to-consumer, multimedia advertising campaign focusing on generic prescription medications. Consumer recall, awareness (media and messages), attitudes, and changes in behavior after the advertising ca... M Perri,AP Wolfgan...
We’ve found that some physical experiences are better online. How well you deliver and personalize these experiences will determine your success in 2023.
One-third of the food produced globally is lost or wasted. Lawmakers finally realise the necessity to fight food waste. But are the currently proposed…
An important enforcement agency in the U.S. is the Federal Trade Commission (FTC). Its authority to regulate on behalf of consumer protections comes fromThe Federal Trade Commission Act(FTC Act), which has broad jurisdiction over commercial entities under its authority to prevent unfair or "decep...
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Are you aware of the diverse materials used in creating your footwear products, or the multiple countries involved in producing your accessories? While these questions might not be top of mind for the average consumer, they are important for companies involved in procuring, producing, and marketing...
Our freedigital marketing plan templatehas more details on the key decisions for each of these. How does digital marketing differ for B2B and B2C marketing? Many of the largest brands in the world today including the digital platforms like Facebook (Meta) and ...
But while brand awareness is certainly one of those terms we’ve all heard and talked about, pinning down exactly what it means — and thus, how to achieve it — is often easier said than done. Here’s the thing: in order to succeed, you need people to know your brand. Among consum...