With the 2024 Olympics plan, NBC is betting that it can lean into sports as a strength for Peacock. The service also has Sunday Night Football, an MLB games package, Premier League soccer, IndyCar races, PGA Tour golf and WWE flagship events, among others. “Peacock is bri...
Tiger Woods' first PGA Tour win in five years delivers the biggest overnight numbers on record for the Tour Championship.
For starters, it “completes our year round calendar for sports,” Cavanagh said, noting that between the NFL, Olympics, NASCAR, PGA Tour, Big 10 and Premier League, NBCU will have live sports essentially all year round. “We are uniquely able to drive strong value with the NBA in mul...