EDO is measuring this viewership and TV viewers’ continued engagement with NBA programming. Preliminary estimates for impressions, spend, and incremental search show interesting activity for the first two 2022 NBA Finals games. Here are the trends we’ve tracked so far. Entertainment category leads ...
The National Basketball Association (NBA) and its member teams are often recognized in the sports business community as innovators in fan engagement. The league and teams have embraced the use of social media channels to keep fans interested through behind-the-scenes access, game highlights, stats ...
But the trends show the friendly competition (they are the same entity after all with seasons that don't really overlap) could continue to grow closer over time. To be clear, overall, the difference in viewership still remains heavily in favor of the NBA. NBA regular sea...
It is important to note that with the data at our disposal we can only characterize the racial composition of a team’s fan base using TV viewership information. In-person attendance is likely to have an even lower share of Black fans who are on average less wealthy. Following Silver (2019...
underlying core economic model, which includes moderate levels of revenue sharing and a CBA that fosters competitive balance through its soft salary cap. The league's solid viewership and attendance trends coupled with robust international growth i...
摘要: The article forecasts major trends related to the National Basketball Association (NBA)'s 2014-15 season. Topics include possibility of streaming the NBA regional matches through Internet by Fox Sports Networks, changes in regional viewership, views of Doug White, television network ESPN's dir...
Schnatter blamed the NFL protests for declining viewership, which he said hurt pizza sales. He remains the biggest shareholder of the pizza company, which has about 5,000 restaurants in 45 countries. The investment fund Starboard Value took control of Papa John's in early February. Starboard's...