James Harden's $17 million off-court earnings put him in fourth place, with his 13-year, $200 million shoe deal with Adidas signed in 2015 likely to edge him closer to the top three next time around. Dating Khloe Kardashian also raised Harden's celebrity profile and brand awareness. Anoth...
This season also saw some previously popular shoe lines falling out of favor, particularly players who partner with Adidas. While Damian Lillard’s Dame 7 remains the most-worn Adidas shoe on the court, the more recent Dame 8 hasn’t attracted the same following as previous iterations. ...
In NBA 2K23, you can earn endorsements in the MyCAREER game mode, such as for shoe deals, sodas, and more. Endorsements are earned when you gain a certain amount of fans in after-game questions or highlight plays. Companies take note, then you discuss a contract, usually involving ...
In 2018, Hill signed a lifetime deal with the shoe company Fila, whom he had originally signed with in 1997. The deal nets him around $10 million a year. Additionally, Hill has had endorsement deals with several other brands, such as Sprite, McDonald's, TAG Heuer, Nike, Adidas, AT&T...
In June 2015, the deal with Adidas ended, and the NBA signed an eight-year contract with Nike. The deal was worth $1 billion, a 245% rise per year from the previous contract. Also, the biggest names in the NBA got lucrative offers from well-known shoe and apparel businesses. ...
In Atlanta in the ‘80s, when Nike and Adidas were kicking off, they had the first big shoe company expo called The Super Show. The shoe industry was kicking off, and the fitness thing was booming, so I would be at all those things because I had my TV show and I was with the ...
Meet up with Yolanda and Sabine to see if they can hook you up with unique shoes (Fashion Trivia Q&A) Q: Who makes the Birkin bag? A: Hermès Q: Which shoe company was the first to introduce a microchip into their sneakers? A: Adidas ...
Adidas’ attempts at innovating NBA apparel were not always welcomed by everyone, including the biggest NBA players in the world. “Every time I shoot, it feels like it’s just pulling right up underneath my arm,” Lebron Jamessaidto reporters following a 6-for-18 shooting performance during...
previous bluster between the two players -- or more accurately between Fox and Ball's father -- Fox has chosen to downplay any comparisons between his traditional role at Nike and Ball's unique route, signing with a family brand where his 16-year-old brother already has a signature ...
The NBA and Nike signed an eight-year, $1 billion contract for branded basketball shoes and apparel that began with the 2017-2018 season.10This represented a 245% annual increase from its previous deal, with Adidas. It is estimated that Nike brands control 90% of U.S. basketball shoe sale...