The NBA All-Star Game is the main event of the N.B.A. All-Star Weekend, and it consists of 12 of the league’s star players of allNBA Teams. The team is decided by the voting of the media, players, and fans. The new system allows the one with maximum votes to be the captain...
Each Grand Prize Winner will also receive one (1) ticket to 2017 NBA All-Star Weekend events (“Events”) at Smoothie King Center in New Orleans, Louisiana, including the All-Star Saturday Night and the NBA All-Star Game (“All-Star Prize”) (except that Grand Prize Winners who are min...
But the business opportunities afforded by a successful All-Star Weekend aren’t limited to new sponsors. A strong showcase of the NBA’s best players and overall entertainment value on an international stage can attract the type of business leaders that drive a sports league’s expansion. Inter...
Randle has been the best player for the Knicks, who are trying to make the playoffs for the first time since 2013. Brown is averaging a career-best 25.5 points for Boston. And LaVine has been to All-Star weekend plenty of times before, winning two dunk contests and an MVP award...
The entire NBA All-Star Saturday lineup as well as the annual celebrity game (on Friday) will be played on ASB GlassFloor's LED glass court at Lucas Oil Stadium.
Schick is bringing on three additional sponsors, including a TV network that will possibly air Schick-sponsored vignettes drawn from Super Hoops footage. Schick will leverage these sponsorships with an integrated marketing program to be launched prior to All-Star Weekend. National Media Group is ...
The NBA and the National Basketball Players Association are discussing the possibility of holding an All-Star Game in early March -- with Atlanta emerging as the likely site, sources tell ESPN. The traditional All-Star Weekend -- previously scheduled for Indianapolis in February -- was...
There was very little to get excited for in Providence and fan support and sponsors dried up. The Steamrollers where owned by Lou Pieri, a shrewed businessman who had connections at all levels of basketball in the 1940s and 50s. Pieri knew the gig was up and sold what assets the team...
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In other All-Star weekend action, NBA All-Star Saturday Night averaged a 1.6 and 3.42 million on TNT — the lowest rating and viewership for the event in at least two decades. Ratings and viewership fell 19% from last year (2.0, 4.24M). Friday’s Rising Stars Challenge also fell to a...