As part of its plan to reach net zero by 2060, Saudi Arabia has pledged to plant approximately 40 billion trees in neighbouring countries, equivalent to 200 million ha42. This is part of the Saudi hosted Middle East Green Initiative, which includes a strong focus on tree-planting43. The ...
policy framing emphasises effectiveness, intrusiveness, and fairness (Huber et al.2020). It is also important to ensure messaging is balanced between messages that trigger negative sentiment, such as concern and fear, with those that trigger positive sentiment, such as empowerment and inspiration (de...