The worm reminded had zero connection to the meatball – therefore, the nostalgia and history were bypassed. The MAYA principle wasn’t applied. It’s never about how technically better a new logo is to print, shrink or make 1-color. It’s older folks not liking change. Or worse – ...
Aside from its visionary leadership, the Agency has been propelled by a unique and recognizable logo that’s too influential. Everywhere you turn in science, technology, communication, and the military, you’ll find the NASA logo impacting lives and causing changes. For nearly six decades, NASA ...
explore the brief history of NASA’s logos, how the change from the meatball to the worm took place, and the recognition of richard danne.
the NASA Meatball Logo My colleagueSteven Heller staked his claim last weekon the occasion of NASA honoring Danne at its DC headquarters with a media event about the insignia’s nearly 50-year history. To get in on the celebration, I had a few questions for Danne, which he answered below...
参考文献：[1] NASA, JSC Oral History，2020[2] STPI, Assessment of the Utility of a Government Strategic Investment Fund for Space，2019[3] Andrew Chambers & Dan Rasky, NASA+SpaceX Work Together，2010[4] NASA, Commercial Orbital Transportation Services (COTS) Program Lessons Learned，2013[5]...
HistorySpace race The NASA "worm" logo used from 1975 to 1992.After the Soviet space program's launch of the world's first human-made satellite (Sputnik 1) on October 4, 1957, the attention of the United States turned toward its own fledgling space efforts. The U. S. Congress, alarmed...
A member of the post-Apollo generation himself, Bridenstine approved bringing back the worm for SpaceX's Demo-2 mission to draw attention to the importance of the history-making American flight. "I grew up with the worm as the logo of NASA. It is kind of personal to me," he said. "...
蓝色起源以乌龟为吉祥物,LOGO上写着拉丁文的公司口号“Gradatim Ferociter”,意思是“小步快跑、勇往直前”。同为互联网大佬的贝佐斯虽然也常向洛·马、波音这样的传统巨头取经,但是在创新上却表现得小心翼翼且充满纠结,更多局限于对既有模式的学习和模仿。从结果来看,蓝色起源几次与NASA的合作项目都不能做到按时交...
蓝色起源以乌龟为吉祥物,LOGO上写着拉丁文的公司口号“Gradatim Ferociter”,意思是“小步快跑、勇往直前”。同为互联网大佬的贝佐斯虽然也常向洛·马、波音这样的传统巨头取经,但是在创新上却表现得小心翼翼且充满纠结,更多局限于对既有模式的学习和模仿。从结果来看,蓝色起源几次与NASA的合作项目都不能做到按时交...
蓝色起源以乌龟为吉祥物,LOGO上写着拉丁文的公司口号“Gradatim Ferociter”,意思是“小步快跑、勇往直前”。同为互联网大佬的贝佐斯虽然也常向洛·马、波音这样的传统巨头取经,但是在创新上却表现得小心翼翼且充满纠结,更多局限于对既有模式的学习和模仿。从结果来看,蓝色起源几次与NASA的合作项目都不能做到按时交...