Naming firms is an important and highly visible decision that business owners must make. It is not uncommon that some firms bear the names of their owners, and the practice of owner-naming is known as eponymy.Footnote1Prior literature (Belenzon et al.2020,2017; Cabral2000) finds that eponymo...
0Naming Branding Guidelines_v32 Organisational Guideline RDE Naming and Branding (V3.2)