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Enhance the presence and reputation of your business with a name from our list of exquisite ideas for luxury brand names!
Here are 7 things to consider when naming your brand: 1.Is Your Name Memorable? You’ll want to consider pronunciation, spelling and length as a priority when entering into the naming phase of your brand development strategy. If your target audience can't easily pronounce your name, ...
Washington’s NFL team on Monday dropped its name of 87 years, the Redskins,bowing to pressureto change a team name widely seen as a racial slur amidthe sweeping reckoningover race in 2020. The decision was expected after the franchise announced on July 3 that it was conducting a “thorough...
1. Personal, Brandable and Descriptive Names Basically, there are 2 main types of names with regards to the words used to compose it. The first is a brandable name that consists of a unique and made up word, name or brand, including a person’s name. And the other is a descriptive ...
Then they sought the help of consulting firm Lexicon, who specialise in brand names. They had other ideas. They brainstormed words connected to enjoyment and freshness. Someone said "strawberry". Then someone else suggested "blackberry". Lexicon's boss added two capital letters, and there you...
Brand naming - super creative, individual and effective: We develop new company, product and brand names. With constantly optimized techniques and tools.
At River + Wolf, we use multiple lateral-thinking exercises to generate new ideas, including the well-known one of randomly picking a word from the dictionary. This word then serves as a springboard for creating associations that have some relevancy to the offering being named. This exercise ...
effective naming introduces fresh ideas and novel angles that extend across various facets of the brand. This article explores insightful case studies where brands utilized strategic brand naming to empower and enhance their overall brand building efforts. Discover the impact of strategic brand naming in...
Our brand development process. Position:Fortune 500 strategies combined with a proprietary methodology to create unique name positioning that realizes full market potential. Design:Rooted in a deep understanding of high-value consumer segments, resulting in brand and product names that drives product tria...