A number of major new product failures in the marketplace have been attributed to the choice of an inappropriate brand name (e.g., as in the case of the ill-fated Ford Edsel; Wallace, 1975; see also Klink, 2001). One promising strategy is to create brand names using sound phonetics, ...
Sure, you might have a few students who take this as a joke and give you a fake (inappropriate) name, but I think most would see it as a respectful effort and if introduced correctly, would lead to a stronger classroom community. Reply Benjamin says: June 4, 2018 I have a name ...
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Table 3. New individual codes or codes that have been expanded to include new terms which were added to the category system describing alexinomia. CategoryNew or expandedCodeIndividual code A2 Expanded A22 Inadequate/inappropriate/awkward A3 Expanded A316 Might mispronounce name/may say the wrong nam...