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It’s very important when a western company tries to go to China they have to realize that success in China takes time, it requires patience and it costs a lot of resources. China is growing in the field of consumer goods and it will grow fast so people have got to find a way to m...
In December 22nd, many brands in the men's wear District of Beijing Hua Tang shopping mall were marked with foreign names. Han Shaogong, a famous writer, said in micro-blog the other day, "three G mobile phone is not the three generation mobile phone? Is the three D movie a three-di...
See also Fashion Brands using 4 letter domain names There is no such thing as “bad” letters. Some letters such as “Z”, “Q” etc. etc. might be considered as not the best letters in the West but especially in China are considered desirable. For example, SyFy, the television netwo...
One of the first things that companies need to do in aiming to export their products is to internationalize their brands (De Mooji, 2004). Usually, a business will direct brand naming at a group or target audience with the purpose of ensuring positive customer reception of the product, while...
1.3 Functions of Brand Names 1.3.1 Distinguishing Product Distinguishing function means that consumers can differentiate a product or a service from others by reading its brand name. In this point, brand name is like people’s name. However, it can do much better. Brands are the signatures of...
In addition to the C70, Volvo has other models that rank within the top three in their segments: the S80 for midsize premium car brands, the XC70 for midsize premium crossover/SUV brands, and the XC60 for entry premium crossover/SUV brands. According to J.D. Power and Associates, the...
to creating the most sought-after pork ensures the well-being of its animals, the environment, employees and the communities they call home. Headquartered in the Kansas City metropolitan area, products sold internationally are marketed under the Prairie Fresh® and Seaboard Foods®...
Musk appears to be trying to reassure brands that might be wary about advertising on Twitter. Musk also retweeted aTwitter blog postthat states brand safety is still one of the company's top priorities and none of Twitter's policies has changed. But the company has stopped enforcing its rules...