Indianapolis, August 15, 2011- Slingshot SEO, the company dedicated to providing digital relevance for deserving brands, has named tech veteran Don Kane as Chief Operating Officer. Kane’s appointment follows last week’s announcement ofJay Love as Slingshot SEO’s CEO. “Adding Don to our team...
MARKETING-INTERACTIVE has reached out to Shiseido and Cruz for comment. Separately, Shiseido Malaysia took consumers down Tokyo Ginza Street with its latest VR experience last September Through a 360 digital experience, customers were able to immerse themselves into the world of Shiseido and its ...
IBM has appointed Michelle Peluso (pictured) as chief marketing officer in New York. According to several media reports, Peluso will report to Jon Iwata, IBM’s senior vice president for marketing and communications. Prior to this, Peluso was the executi
What are a few company names that come to mind when you think of a provider (agency, consulting firm, tech firm, etc), who can help build a fairly complex online financial application process with a very customer-centric and mobile-...
In other cases, your name can't be misleading or too similar to another existing business; you need to acknowledge the significance of intellectual property. It can't imply that your company is part of the federal government. Certain words, like FBI or CIA, are off-limits (for obvious reas...
Go for short and catchy names over names that are long and clunky. Always imagine the final product on your promotional materials and marketing tools throughout the decision process. Beyond keeping it short and sweet, think about the ways you can make your name memorable creatively. You can ut...
getflywheel.com:This managed WordPress hosting company is calledFlywheel. Since another business already took that domain name,Flywheelcomplemented it with an actionable helper word. gotravel.com:This domain name belongs to a regular travel agency. Instead of negotiating a massive buyout fortravel.com...
Like any type of business name, playful company names can have a range of unique pros and cons to consider. On the one hand, they’re a fantastic tool for highlighting the specific personality of your company in a way that immediately grabs the audience’s attention. On the other hand, ...
It can induce positive affective responses (Henderson & Cote, 1998) and shape brand image and reputation (Foroudi et al., 2014). Logos may have an important positive effect on the target publics’ commitment to the brand and on company performance (Park et al., 2013, Sääksjärvi et...
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