their effects have rarely been assessed systematically. Empirical research on online advertising in other disciplines has largely neglected the study of ads that seek to change minds or affect ‘offline’ behaviors; most existing research focuses on immediate online purchases, click behavior...
book and would have been exposed had their cluster been randomized into the treatment group).9 Study 1: Republican State Legislative Candidate in a Non-battleground State In the first study, a candidate for state legislature deployed advertisements to randomly selected segments of his constituency. ...