Weston, Maureen A.Mississippi Sports Law Review
Get In re NCAA Student-Athlete Name and Likeness Licensing Litigation (Keller v. Electronic Arts Inc.), 724 F. 3d 1268 (2013), cert. denied, 135 S. Ct. 42 (2014), United States Court of Appeals for the Ninth Circuit, case facts, key issues, and holdings
Make sure you are up to date on the NIL rights recently granted to NCAA student-athletes. This practice note examines the new NCAA regulations and guidance, as well as state laws pertaining to student-athletes' ability to commercially exploit their names, images, and likenesses. The note a...
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Context: In June 2021, the National Collegiate Athletic Association (NCAA) adopted a new policy allowing NCAA athletes the opportunity to benefit and profit from their name, image, and likeness (NIL). Several state high-school associations have established policies to guide their members and student...
Napier touched on a point that was the basis of a fundamental lawsuit that set in motion the NCAA’s NIL rule change. Schools and the NCAA at large have benefitted from selling athlete-specific merchandise such as jerseys or, in the case ofO’Bannon vs. NCAA, licensing their...
Nowhere else in America can businesses get away with agreeing not to pay their workers a fair market rate." While the Supreme Court ruling didn't use the phrase "name, image, and likeness,” as the NCAA pointed out at the time, it was clear that the long-time ban had to be modified...
"It was really exciting that such a known company wanted to work with Hanna and me," Haley Cavinder said. "... This is a big switch for all student-athletes. Being able to use your name, image and likeness is something we all deserve, and I'm really thankful the NCAA is finally ...
Ron DeSantis signed a bill on athlete name, image and likeness into law on Friday, meaning athletes in the state can make money from endorsements starting next year. Joe Raedle/Getty Images In response to legislative action in other states, the NCAA ha...
College athletes, along with most high school players, can profit from companies using their name, image and likeness. As the industry leader in media, promotions and marketing for student-athletes, CLA is seizing the opportunity to guide players looking