Association of two or more brands in a mutually beneficial relationship; Alliance between Mail Boxes Etc. and carriers; Co-branding of Copa Ca Tana tanning salons and Juice CaBana smoothie bars; Partnership between Mr. Handyman and Molly Maid; Co-branding among Allied Domecq, Dunkin' Donuts, ...
In this scenario, Uber took into account the needs of this audience and tailored the "Uber experience" to them while upholding their core brand principles. Their sub-brand maintained the core offering of more efficient transportation, but built a completely different path to attracting, and resonat...
You own multiple brandsunder the same company with separate operations for each. You manufacture productsfor two different business entities. To determine if your current seller account has a good rating per Amazon’s standards, go to “Account Health” from the “Performance tab.” You should se...
When it comes to companies with unique and distinct brands under their umbrella, one thing is certain: A one-size-fits-all approach to support isn’t going to work. While that approach is perhaps most convenient for your company, it’s just not going to leave the customers of your individ...
Zendesk's new Multibrand feature helps companies provide unique and different customer services experiences for their individual brands.
But Target wasn’t the only company I found that shared one or more factories with Pier 1. The graphic below features three of the manufacturers the company uses, as well as other recognizable brands using those same suppliers. Who else uses Pier 1’s suppliers?
EquityMultiple is a company that provides access to diversified real estate investment products within the commercial real estate sector. The company offers a platform for investors to invest alongside sponsors and lenders in commercial real estate assets, with minimum investments starting at $5,000. ...
The exhibition showcases extraordinary watch works from 13 top watch brands, breaking the tradition of “one brand per booth” and setting up the very first independent exhibition space of almost 1,000 square meters in ...
As mentioned, in my company we have different brands operated under the same company but that is entirely separate from one another. We have different branding, customer service emails and phone numbers, etc. If we have all brands under the same account it would make separating the brands down...
You’re the digital marketing manager of an organization that developed two somewhat similar brands. Both focus on separate aspects of the ideal customer persona. It becomes apparent that unifying both brands under one heading could be a better option. What are the pros and cons of going this ...