Communication is intrinsically multimodal, since various semiotic resources are intertwined and all contribute to the meaning-making process in a given situational context, so that both verbal and non-verbal cues are crucial in order to interpret a message fully. Since the pioneering and seminal work...
This chapter integrates Charles Peirce's doctrine of Dicisigns in the cognitive semiotics of film. It makes use of Peirce's concept of proposition to develop a framework for the analysis of multimodal meaning construction. As such, this theoretical addition to the cognitive semiotic theory of film...
A complex multimodal ad's meaning, however, lies not just in individual metaphoric mappings or metonymic structures, but in the interrelationsh... Sweetser,Eve - 《Journal of Pragmatics》 被引量: 4发表: 2017年 Review of Pérez-Sobrino (2017): Multimodal Metaphor and Metonymy in Advertising ...
1. It isa teaching strategy that mixes storytelling and multimodality. It relies on different ways to present a story by integrating modes, such as: gestures, audio, videos, images, labels, words, textures, or smells to create meaning, in this case, the story. What are the challenges of ...
Embodied meaning construction: Multimodal metaphor and expressive movement in speech, gesture, and feature film 来自 dx.doi.org 喜欢 0 阅读量: 111 作者: Kappelhoff, Hermann,Müller, Cornelia 摘要: In this article, we argue that multimodal metaphors are grounded in the dynamics of felt experiences...
meaning,international meaning and compositional meaning are realized in a film poster and how they cooperate with each other,work in concert with each other,and heighten each other in one multimodal discourse in order to construct the total meaning of this multimodal discourse.The applicability and ...
In summary, multimodal metaphors in dynamic multimodal discourse are now gradually gaining the attention of scholars, providing a reliable reference for the advancement of this study. The existing body of research on the generation and meaning construction of multimodal metaphors in films is extensive....
An understanding of how modes work together in texts is thus necessary for those preparing to enter the teaching profession. ... As multimodal texts are viewed,readers make meaning by experiencing integrated and cohesive texts that draw on the potential of multiple modes of meaning. ...
Baldry 5 Visual semiosis in film 109 Kay L. OHalloran 6 Multisemiotic mediation in hypertext 131 Arthur Kok Kum Chiew Part III Print media 7 The construal of Ideational meaning in print advertisements 163 Cheong Tin Yuenvi CONTENTS 8 Multimodality in a biology textbook 196 Libo Guo 9 ...
Since the PCA dimensions are derived purely by maximising the coverage of the data and have no intrinsic meaning in their own right, most relevant to our goals here are the relative angles of the narrative strategies to each other within and across channels. The smaller these angles, the more...