Social media has witnessed different eating practices, including food mukbang. Food mukbang is a type of video presentation where hosts consume large quantities of food while interacting with viewers. This study is situated on the social eating theory, which explains how people connect their individual...
Though research on mukbang is becoming popular, however, there are still few empirical studies on how mukbang affects travel intention. Examining the relationships between mukbang (eating broadcast) and visit intention is the goal of the current study. In particular, 446 Chinese viewers of the mukba...
a popular YouTube trend where creators consume large quantities of food while interacting with viewers. Born in Ukraine in 1992 and raised in the United States, Perry initially started his online career as a vegan lifestyle vlogger. However, his content drastically shifted when ...
Mukbang is the newest wave in trends for ASMR; it is an online audiovisual broadcast in which the host enjoys his/her food while interacting with the audience. Adopted from Korea, Mukbang’s literal translation is a portmanteau—it is a combination of two Korean words: “mukja” (let’s ...
'NewsAde's sibling, online contents platform 'StyleAde' is here with a new mini web series to fulfill fans' hopes and dreams! The newest mini series is called 'MukbangDATE', inviting our K-Pop idols on a delicious date with their favorite foods. Above, you ...
Perry and Lamkin realize this is a young man’s game—but don’t expect either of them to quit as long as the dollars keep rolling in. The two won't disclose how much they make each month, but it's safe to assume the figures are significant, especially considering their high grocery ...