The article examines marketing of Mountain Dew brand soft drink by its manufacturer Pepsico. Sales of the soft drink increased in the first half of 2009 although overall soft drink sales declined by 2.7 percent. Pepsico marketing executive Frank Cooper says that marketing the drink involves speakin...
Bud Light Seltzer, Truly Lemonade and Mtn Dew Zero Sugar were the top product launches of 2020, IRI says Published June 8, 2021 By Lauren Manning post share post print email license Permission granted by Anheuser-Busch purchase licensing rights ...