Therefore, this study sought to establish the effect of marketing practices on market performance of Motor vehicle Dealers in Kenya. The study adopted four major practices namely; product strategies, price strategies, positioning strategies and promotion strategies and market performance as the dependent...
NAIROBI, April 12 (Xinhua) -- Kenya is planning to develop a policy that will boost motor vehicle exports to East Africa, an official said on Friday. Stephen Odua, director of private sector development at the Ministry of Industry, Trade and Cooperatives told journalists in Nairobi that all ...
Competitive strategies provide a company with the actions to create offensive or defensive positions in an industry and thereby yield a superior return on investment. Over the years, firms have discovered many different approaches to this end. Although motor vehicle dealers in Kenya have been using ...
NAIROBI, April 25 (Xinhua) -- Kenya's second-hand motor vehicle imports are likely to decline in 2017 to hit 60,000 units down from 75,000 in 2016, the industry association said on Tuesday. Kenya Auto Bazaar Association (KABA) Vice Chairman Mark Oburu told Xinhua in Nairobi that the re...
This is a case study of building brand equity for private four by four vehicle models in Toyota Kenya (formerly Toyota East Africa) Ltd. The brand equity factors that shall be studied include brand name awareness, brand loyalty, perceived quality, brand image, and brand association.The objective...
Accurate Tracking in Kenya: Our waterproof GPS tracker, designed for two-wheeler vehicles, provides precise location tracking for users in Kenya, ensuring the safety and security of your motorcycle. Engine Immobilization: The device features an engine cut function, allowing you to remotely immobilize ...
Other Isuzu dealers in Kenya include Associated Motors, Central Farmers Garage, Ryce East Africa Ltd, Thika Motor Dealers and Africa Commercial Motor group. PRIMECourt hands insurers free hand in deciding vehicle premiums 8 hours ago -
Kenya is one of two countries in Africa that sometimes demands a Carnet de Passages en Douane, a super-old school vehicle passport that most of the world has long since retired. I’d read conflicting reports of folks passing through without issue, but today the folks at Horo Horo weren’t...
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