Download the Kantar BrandZ Most Valuable Global Brands 2022 infographic The total value of the 2021 Kantar BrandZ Top 100 Most Valuable Global Brands has grown by 42%, to reach record-setting new heights of over $7 trillion. The accelerated growth of the world’s most valuable brands reflects...
Utilising our data from the last 25 years we see that a focus on operational efficiencies and short-term gains has cost the world’s most valuable brands $US 3.5 trillion in cumulative brand value since we started our study. This equates to approximately $200bn of lost revenue opportunity ov...
Apple regains its status as the world’s most valuable brand in the 2022 Kantar BrandZ global ranking. 15 June 2022 Martin Guerrieria Head of Kantar BrandZ Get in touch BrandZBrand Want more like this? Read:Modern Marketing Dilemmas: Is brand differentiation an effective way to reduce customer...
Wells Fargo,Royal Bank of Canada(RBC) andJPMorganrank as the most valuable banking brands, ahead of HDFC, ICBC and Chase according to the 2022 Kantar BrandZ most valuable global brands annual survey. The 2022 report highlights a strong year for the banking sector. This year, ten banking bran...
The total value of China's 500 Most Valuable Brands was 30.97 trillion yuan in 2022, up 11.03 percent year-on-year. Let's take a look at the top 10 most valuable Chinese brands of this year.
Utilising our data from the last 25 years we see that a focus on operational efficiencies and short-term gains has cost the world’s most valuable brands $US 3.5 trillion in cumulative brand value since we started our study. This equates to approximately $200bn of lost revenue opportunity ov...
Media is the second most valuable sector—19%of the top 100 brands fall under the media and telecoms sector, including Google, Facebook, and WeChat. COVID-19 is partly the reason for this, as media consumption increased throughout the global pandemic. For example, in the first nine months...
The top 100 Chinese brands have seen a rise in their global exposure despite a decline of 20 percent year-on-year in the overall value of the enterprises listed in the ranking, according to an industry survey.According to The 2022 Kantar BrandZ Top 100 Most Valuable Chinese Brands ranking, ...
In 2024, according to the source's ranking, Apple overtook Amazon's position as the most valuable brand in the world. The technology giant had an estimated brand value of about 516.6 billion U.S. dollars, while Amazon had 308.9 billion dollars worth. The global dominance of technology compani...
Most valuable nation brands worldwide in 2024 (in trillion U.S. dollars) Brand value in trillion U.S. dollars32.2732.2719.9619.964.994.994.414.414.044.043.523.522.942.942.672.672.332.331.941.94United StatesChinaGermanyJapanUnited KingdomFranceIndiaCanadaItalySouth Korea 0510152025303540 Additional Informati...