Three automakers make up the list of the most valuable companies on the planet according to Interbrand’s Best Global Brands 2023 ranking released this week. Toyota (6th, $64.5 billion USD), Mercedes-Benz (7th, $61.4 billion) and BMW (10th, $51.2 billion) have one thing...
Utilising our data from the last 25 years we see that a focus on operational efficiencies and short-term gains has cost the world’s most valuable brands $US 3.5 trillion in cumulative brand value since we started our study. This equates to approximately $200bn of lost revenue opportunity ov...
Based on Interbrand, Johansson et al. (2012) analyze the top brands listed on the U.S. stock exchanges. They find that the most valuable brands did not outperform the market in a four months period during the financial crisis of 2008. However, they find lower betas of high brand stocks...
Apple has retained thenumber one spotin Interbrand's annual ranking of the world's most valuable brands, a position it has held onto since 2013 when itknocked Coca-Cola out of the top spot. Following close behind the Cupertino-based company are brands like Google, Microsoft, and Samsung in...
Interbrand presents the Top100 Best Global Brands ranking. Uncover their secrets to brand value, brand strength, brand leadership, and growth
online sales target in 2025 customer leads 1 data driven workshop business target in 2025 EBIT target by 2025 1 UK trial Summing up pillar 4 valuable customer bases we intend to make the most of it. Now talk about our technology strategy Think and act like a luxury brand Focus on ...
Utilising our data from the last 25 years we see that a focus on operational efficiencies and short-term gains has cost the world’s most valuable brands $US 3.5 trillion in cumulative brand value since we started our study. This equates to approximately $200bn of lost revenue opportunity ov...
Interbrand presents the Top100 Best Global Brands ranking. Uncover their secrets to brand value, brand strength, brand leadership, and growth
Utilising our data from the last 25 years we see that a focus on operational efficiencies and short-term gains has cost the world’s most valuable brands $US 3.5 trillion in cumulative brand value since we started our study. This equates to approximately $200bn of lost revenue opportunity ov...