One of the reasons modern marketplaces are so successful as online sales channels is that buyers are already spending time there. Customers see products immediately, in a context they’re familiar with. Adding a Buy button to a social media post is often a natural next step. On Instagram, f...
The objective of this list was to feature great examples of B2C, B2B, and DTC eCommerce initiatives from an array of industries across the region.
The most anticipated new store at the Rideau Centre in years brought more than just exclusive fashion brands when it officially arrived in the capital last month, retail experts say.Ottawa Business Journal
The more detail you have about what features you need in an ecommerce platform – and how those features will help your business grow and succeed – the more successful your replatforming effort will be. Reasons to update gradually: Your site works largely as designed, but needs some minor ...
We're a full-service ecommerce strategy, design, and marketing team obsessed with skyrocketing the growth of direct-to-consumer brands.
"You can’t just pick a celebrity you like and hope for the best. It is important that we use data and analytics to find the right influencers and measure that it is successful, so marketers continue to see real results."
2024 was an eventful year for LS&Co., marking milestones that ranged from the successful onboarding of new CEO Michelle Gass and expanding our executive and global leadership teams to introducing new collaborations and partnerships, including a new campaign with global icon Beyoncé. We also continu...
From online marketplaces to mobile apps, add these sales channels to your store to find new customers, increase sales, and make your business more resilient.