Electronic cigarette use鈥攙aping鈥攊s increasingly popular. Various product factors may influence an individual's choice of e-cigarette. To provide an evidence base for e-cigarette regulation, a better understan
1Vol.:(0123456789)Scientif i c Reports | (2021) 11:4689 | https://doi.org/10.1038/s41598-021-84332-4www.nature.com/scientificreportsFlavor and product messaging are the two most important drivers of electronic cigarette selection in a choice‑based taskAllison N. Baker 1,2 , Stephen J....