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The app marketing consultancy used a combination of app store optimisation, push and in-app messaging, and highly targeted and retargeting campaigns. Unfortunately, any further details are strictly confidential, but the campaign garnered highly positive results for MyTaxi. The Effective Mobile Mark...
In order to run effective email marketing campaigns, you’ll want to automate as much of the process as possible while ensuring your emails are both personalized and contextual. For example, sending an NPS (net promoter score) survey to your customers and then automatically following up with a...
Online marketing is also known as online advertising or internet marketing. It involves any tool used to make the company visible to the world and possibly get it followers or sales. It can utilize many forms and strategies to achieve this as long as it gets the business brand visible and r...
Have you been working hard on your marketing campaign, sending numerous emails with little to no reaction from your audience? That means that your email marketing conversion rate is low. Don’t worry, we’ve got you covered! "For every action, there is an equal and opposite reaction” - ...
Which KPIs are most important for marketing agencies? Here are 26 experts answering that exact question.
What's the most effective way you've found to keep your marketing team motivated and engaged? People & Leadership Competitive compensation and benefits49% Clear career progression16% Creative freedom and project ownership28% Regular team-building activities7%...
Keep reading as we dive into the world of micro-influencers and explain the ins and outs of this new trend toward going small with your influencer campaigns. If you’re keen to dip your toe into influencer marketing or if you’re just interested in a strategy shakeup, then we think you...
The Most Viral Ad Campaigns: Companies Boosted by Marketing GeniusKapitall
aDatabase marketing is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. 数据库营销是直销的形式使用引起个人化的通信的顾客或潜力顾客数据库为了促进一项产品或服务为营销目的...