Experian launches Mosaic in RomaniaThe article reports on the launch of the latest version of Mosaic geodemographic segmentation tool for Romania developed by Experian Inc. in conjunction with Geo Strategies Inc. in Bucharest. The ...
Another factor that can make credit card financing tricky for home improvement projects is the credit limit itself.According to Experian data, the average American has access to around $30,000 in credit across their credit cards. What if the cost of the home repair is more than that? Or wha...
The analysis makes it possible for a firm to segment its customers according to their specific interests, background, age, income, ethnicity and social status (Experian 2009). Firms are able to understand the specific attributes of each segment. Afterwards firms formulate effective marketing programs...