(1999). Hysteresis: a model of consumer behaviour? Managing Service Quality, 9(5), 360-370.Galloway L.Hysteresis:a model of consumer behaviour?. Managing Service Quality . 1999 Les Galloway, (1999),"Hysteresis: a model of consumer behaviour?", Managing Service Quality, Vol. 9 Iss: 5...
网络整合消费行为模式理论 网络释义 1. 整合消费行为模式理论 根据「整合消费行为模式理论」(Overall Model of Consumer Behaviour),人类的消费行为相当复杂,受到「自我概念、生… west612.blogspot.com|基于19个网页
aThe model of consumer behaviour on which neo-classical demand theory is based implies that consumers are perfectly informed about the price and quality characteristics of the products on offer, and are constantly altering their expenditure patterns in response to price and quality changes, so as to...
John Howard and Jagadish Sheth put forward theHoward Sheth model of consumer behaviorin 1969, in their publication entitled, ‘The Theory of buyer Behaviour’. TheHoward Sheth Modelis a sophisticated integration of the various social, psychological, and marketing influences on consumer choice into a...
dispersion of behaviour 状态的弥散现象 optimum behaviour 【计】 最佳特性, 最优行为 相似单词 behaviour n. 1.品行;作用【英】=behavior consumer n. 消费者,顾客,用户 model n.[C] 1. 模型(通常小於原物)[attrib 作定语](a model train);(供用他种材料做复制品的)模型 2.(产品的某种)设计,...
This is achieved by incorporating advertising into the Rotterdam model of consumer behaviour. This approach is illustrated with an empirical case study of the demand for three heavily advertised products: beer, spirits and wine in the United Kingdom. Advertising effects appear to be so weak as to...
The aim of this research is to identify the mathematical model of consumer behaviour, which would take into account the features of consumer behaviour under the influence of the effect of changes in the value of electronic money. The methods of analysis of the existing research on this issue an...
Sustainable consumption: green consumer behaviour when purchasing products The 'attitude–behaviour gap' or 'values–action gap' is where 30% of consumers report that they are very concerned about environmental issues but they are... William,Young,Kumju,... - 《Sustainable Development》 被引量: ...
The validity of the means-end chain model of consumer behaviour Means-End Chains as Memory StructuresMeans-end Chains as Motivational ProcessesCategorisation and construction of meaning: the bottom-up route Motivation and goal pursuit: the top-down routeTestable propositions J Scholderer,KG Grunert ...
(1983) A model of consumer information search behavior for new automobiles, ... AmericanAssociationforPublicOpinionResearch - The Journal of consumer research 被引量: 0发表: 1974年 Paradigms in Consumer Research: A Review of Perspectives and Aapproaches Claims that the consumer behaviour field, ...